Not true! The good news is that if your page is getting more interaction -- you're kicking ass! Interactions per Post These numbers were also shocking. That's 2 posts a week! You'll never be successful posting such a small amount of content.
Posts from Users I don't think people post on pages as often as they used to. Here's the full infographic so you can figure out how your page measures up:. The next post you should read Check out these related posts. Because it tells you how well individuals interact with your Facebook content.
Engagement rate is an indicator of whether individuals find your content interesting, resonant, and worth interacting with.
How do we calculate Facebook engagement rate? Interestingly, marketers and businesses may calculate Facebook engagement rate in different ways.
Reaches refer to the number of individuals that you post is exposed to. This type of calculation measures engagement on a per individual basis. Recycling is a great and EASY strategy. BUT it only works if you do it sparingly. Aim to recycle a few posts a year. Make sure you recycle your popular posts long after you originally published them.
Let your posts rest months before bringing them back. There are influencers in fashion, tech, entertainment, cuisine, and more. That means influencers are a goldmine for understanding your audience. In other words, an influencer with 20K followers will see around Likes, comments or both per post. Create a posting schedule that will consistently keep your brand in front of your viewers.
You know, fill out a Google Calendar or Excel sheet with all your posting times, along with the content you plan to post. All you have to do is decide what days and times you want to post, then fill those slots in with content.
Create a caption remember to keep it short! Post Planner will automatically post the content you selected on the date and time you specified. As you continue to post this data-driven content, your schedule will quickly fill up. Can you teach me how to do that?
It doesn't achieve your goal — which to have fans who can become customers. So how do you get more Likes on Facebook posts and reach more followers who have the potential to become your customers?
My best advice: don't delay! Starting a free trial of Post Planner is a quick and easy way to start applying these tips. View Hide comments Back to blog. Facebook Popular. How do I get more Likes on Facebook? It's a good question — and I've got an answer for you. But I'm not the only one! Yes, 3 billion There's a lot of advice out there! I've got advice that actually works. Here's the post: This screenshot was taken 2 months after the post published.
Notice the number of people the post reached: The post reached I didn't pay Facebook anything to reach these millions of people. If so, this blog post is for you.
If that's what you're looking for, read on! And t hey drive each other. The more Likes you get on your posts, the more Likes you'll get on your page.
So which should you focus on first? I'd start with getting more Likes on your Facebook posts. So what should your engagement goals be for your posts? Your goals should be the following: Get people to share your posts with friends Get people to pay attention to your posts Get people to engage with your posts i. You see, once Facebook is showing your posts to a lot of people, you can take the natural next step for your business: You can start publishing posts with links to your website!
For now, let's focus on answering this question: How do I create Facebook posts that people pay attention to, click and share? It's actually not that hard!
And don't worry! I've put the most effective tactics first. So what exactly is "proven, data-driven content"? It had waaaaaay more Likes, comments, and shares! Here's that post: The post had over , Likes and 1,, shares when I first saw it.
It resonated with people. In fact, they did all 3 of the engagement goals above: They paid attention to the post They clicked the post like, like, like, like, like No way. Not a chance. So how did I find the quote? It's called Post Planner. I won't get into the details of how the tool works here.
You should do the same if you want similar results. For example, take a look at this post that performed well on our fan page: Can you guess where I got the quote on this image? No way! I'm data-driven. Here it is: Notice the insane engagement numbers! So that's what I did. But it did reach , people That's a success story in my book. If you don't have time to watch the video, I can sum up the process in 3 simple steps: A. Improve the design I did this by finding a copyright-free image on Unsplash , using it as the background, and adding the quote to the image.
Add branding I did this by adding the Post Planner logo to the image Voila! Time it right What do you think is the best time to post on Facebook? Consider using other types of visual content as well: Infographics Gifs Videos Graphics The more visual content you can mix in, the better your content will perform!
Be relevant When you come across boring Facebook content, what do you do? There are two easy ways to find content your followers want to see: Look up popular pages in your niche.
Use your authentic voice Authenticity is key! Include a call to action People often see a post, enjoy it, and then move on. Visiting your website Ex: Click the link to check out our site!
Liking a post Ex: Hit that like button! Commenting on a post Ex: Agree or disagree? Drop your comments below! Sharing the post with someone they think would enjoy it Ex: Share this post with your fellow plant parent!
For example, take a look at this Facebook post prompting readers to click a link and watch a movie: Stay up-to-date It's always a good idea to stay on top of what's going on in your niche and to share that with your followers. Offer value You could probably earn some followers if all you ever did was post funny cat videos. Be entertaining If your followers like funny memes or respond well to videos, take note.
Be educational Some of the most frequently shared material on Facebook is educational: How-to guides Infographics Recipes People love to learn! Make a list People have a thing for lists. Try posting these different types of lists: Infographics Blog post Picture series List video Top 10, etc.. Follow seasonal trends Did you know that almost every industry experiences a seasonal swing? Write posts targeting seasonal keywords.
Offer holiday discounts. Drop new products just before a seasonal increase in interest.
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